How can credibility be built in communication?

Building credibility in communication is fundamentally rooted in demonstrating both expertise and trustworthiness. When a communicator showcases their knowledge and understanding of the subject matter, they position themselves as an authority. This expertise is often established through qualifications, experience, and the ability to provide relevant information that adds value to the conversation.

Trustworthiness complements expertise; it involves presenting oneself as honest and reliable. This can be achieved by maintaining transparency, being consistent in what one communicates, and respecting the audience's perspectives. When an audience perceives a speaker as knowledgeable and trustworthy, they are more likely to engage with the message and accept the communicator's authority on the topic.

In contrast, being overly aggressive in delivery can alienate the audience, while avoiding acknowledgment of the audience risks making communication one-sided and disconnected. Using complex language exclusively may also create barriers to understanding, diminishing both perceived expertise and trustworthiness. Thus, the combination of demonstrating expertise and establishing trust is essential for building credibility in communication.