What aspect of communication does "logos" appeal to?

Logos refers to the appeal to logic and reasoning in communication. When a speaker or writer utilizes logos, they are aiming to persuade the audience through clear, rational arguments supported by facts, statistics, and logical reasoning. This approach helps the audience to process information critically and arrive at conclusions based on evidence rather than emotions or personal beliefs.

For instance, in a debate or persuasive speech, using logos involves laying out well-structured arguments that connect logically and provide solid evidence, thereby enhancing the credibility of the message. By appealing to logos, communicators can influence the audience's understanding and acceptance of their message based on rational thought processes.