What does impression management aim to achieve?

Impression management is primarily focused on influencing how others perceive us. This concept involves individuals controlling the information they present and the image they project to create a desired impression. The goal is often to shape social interactions and relationships by manipulating perceptions, which can be crucial in both personal and professional contexts. For example, a job applicant may dress professionally and emphasize specific skills to be seen as competent and suitable for the role. This strategic presentation is fundamental to impression management, as it directly addresses how one is viewed by others.

While the other options touch on important aspects of communication, they do not specifically capture the essence of impression management. Ensuring transparency, creating emotional connections, and promoting clear messages are elements of effective communication but do not inherently focus on the active effort to shape others' perceptions.