What is the goal of persuasive communication?

The goal of persuasive communication is to convince or influence attitudes. This form of communication is primarily focused on changing the audience's beliefs, values, or behaviors through effective arguments and emotional appeals. When engaging in persuasive communication, the speaker aims to motivate the audience to adopt a specific point of view or take action regarding a particular issue.

This goal distinguishes persuasive communication from other forms such as informative communication, which is geared towards providing information without necessarily aiming to change attitudes. Similarly, while entertaining an audience can be a component of persuasive efforts, it's not the main objective; the focus remains on influencing attitudes. Delivering a neutral message also does not align with the aim of persuasive communication, as it lacks the intent to persuade or convince, which is central to this process. In summary, the core of persuasive communication lies in its ability to shape and sway the audience's perspectives and actions.