Which term refers to the flow of information from a superior to a subordinate in an organization?

Downward communication refers to the process by which information is transmitted from higher levels of an organizational hierarchy to lower levels. This typically involves managers or supervisors conveying policies, directives, and broader organizational goals to employees.

This type of communication is vital for maintaining clarity about expectations and objectives and can include directives, updates, and feedback. It ensures that all members of the organization are aligned with the vision and operational procedures set forth by leadership.

In contrast, upward communication involves information flowing from employees back to management; horizontal communication occurs among peers or departments at the same organizational level; external communication refers to interactions with individuals or entities outside the organization. Each of these forms has distinct purposes and dynamics, but when focusing on the transmission of information from superiors to subordinates, downward communication is the relevant term.